1. Why Formatting Posts Matters

A contributor who formats posts poorly creates messy, inconsistent, low‑quality articles that editors must fix.

A contributor who formats posts correctly produces content that is:

• Easy to read
• Easy to skim
• SEO‑optimized
• Mobile‑friendly
• Editor‑ready
• Consistent across all Total Apex verticals

Formatting is not decoration — it is structure, clarity, and SEO execution.

🟩 2. The Three Core Formatting Tools

Every Total Apex article relies on three formatting pillars:

• H2s → major sections
• Bullets/Lists → scannability
• Embeds → multimedia support

Mastering these ensures clean, consistent, professional posts.

🟩 3. How to Use H2s (Major Sections)

H2s are the backbone of your article. They break content into logical, scannable sections.

H2 Rules

• Use for major sections only
• Use sentence case (AP Style)
• Keep them short and clear
• Include secondary keywords naturally
• Avoid vague labels like “More info”

Correct

• Why the update matters
• How the mechanic works
• Key plays that changed the game
• What the ending sets up

Incorrect

• More details
• Extra information
• Random thoughts

H2 Placement

• Every 150–300 words
• Always above lists, steps, or major topic shifts

H2s create the chapter structure of your article.

🟩 4. How to Use H3s (Subsections)

H3s break down H2s into smaller, more detailed parts.

H3 Rules

• Use only under an H2
• Use for examples, steps, lists, or subtopics
• Keep them short
• Use long‑tail keywords when natural

Correct

Under H2: How the new mechanic works

• H3: Damage scaling explained
• H3: Cooldown timing
• H3: Best weapons for this mechanic

Incorrect

• Using H3s without an H2
• Using H3s as decorative text

H3s add depth and clarity.

🟩 5. How to Use Bullets and Numbered Lists

Bullets make content scannable, readable, and mobile‑friendly.

Use Bullets For:

• Tips
• Features
• Pros/cons
• Key points
• Short explanations
• Supporting details

Use Numbered Lists For:

• Steps
• Instructions
• Rankings
• Processes
• Ordered sequences

Bullet Rules

• Keep items short (1–2 sentences max)
• Use parallel structure
• Avoid paragraphs inside bullets
• Avoid over‑nesting

Correct

• Clean, short bullets
• One idea per bullet
• Consistent formatting

Incorrect

• Bullets that are full paragraphs
• Bullets with multiple ideas
• Bullets used for decorative purposes

Bullets improve readability and SEO.

🟩 6. How to Use Embeds (YouTube, X/Twitter, TikTok, Instagram)

Embeds add multimedia context — but must be used sparingly and intentionally.

Use Embeds For:

• Official announcements
• Trailers
• Gameplay clips
• Press statements
• Social media posts relevant to the story

Embed Rules

• Use one embed per major section (max 3–5 per article)
• Place embeds after a paragraph that introduces them
• Never drop embeds without context
• Never stack multiple embeds back‑to‑back
• Always ensure embeds are relevant

Correct

Paragraph → Embed → Analysis

Incorrect

Embed → Embed → Embed

Embed with no explanation

Embed that breaks the flow

Embeds should support the article, not replace it.

🟧 7. How to Combine H2s, Bullets, and Embeds

A well‑formatted Total Apex article follows this pattern:

H2: Major Section

Short intro paragraph

→ Bullets (if needed)

→ Embed (if relevant)

→ H3 subsections (if needed)

Example Structure

H2: Key changes in the update  

Short paragraph

• Bullet
• Bullet

Bullet

Embed (trailer or patch note tweet)

H3: Weapon balance changes  

• Short paragraph
• Bullet list of changes

This structure is clean, scannable, and SEO‑friendly.

🟧 8. Formatting Across Total Apex Verticals

News

• H2s: What happened, Who is involved, What officials said
• Bullets: timelines, key facts
• Embeds: official statements, press releases

Sports

• H2s: Key plays, Player performances
• Bullets: stats, highlights
• Embeds: clips, quotes

Gaming

• H2s: Patch notes, Builds, How to fix issues
• Bullets: changes, steps, tips
• Embeds: trailers, patch tweets

Entertainment

• H2s: Plot summary, Ending explained, Character analysis
• Bullets: key moments, themes
• Embeds: trailers, cast announcements

Lifestyle

• H2s: How to start, Tips, Common mistakes
• Bullets: steps, examples
• Embeds: optional, use sparingly

Each vertical has predictable formatting patterns — contributors must learn them.

🟧 9. Common Formatting Mistakes (and Fixes)

1. Using too few H2s

❌ Walls of text

✔️ Break into clear sections

2. Using bullets incorrectly

❌ Bullets that are paragraphs

✔️ Short, scannable bullets

3. Overusing embeds

❌ 8–10 embeds in one article

✔️ 2–5 max, with context

4. Using H1s inside the article

❌ Multiple H1s

✔️ Only H2s and H3s

5. Not introducing embeds

❌ Dropping embeds without explanation

✔️ One sentence of context before each embed

6. Using bullets for decorative purposes

❌ Bullets with no structure

✔️ Bullets used for lists only

🟦 10. Final Takeaway for Total Apex Writers

Formatting is the presentation layer of your article — and it determines how readers and Google experience your content.

Total Apex Formatting Essentials

• Use H2s for major sections
• Use H3s for subsections
• Use bullets for scannability
• Use numbered lists for steps
• Use embeds sparingly and with context
• Keep formatting clean and consistent
• Follow the same structure across all verticals

Mastering formatting ensures every Total Apex article — across news, gaming, sports, entertainment, and lifestyle — is readable, professional, and built to rank.